I attended the official fall '10 launch party for IMPROVD at the ATRIUM in soho the other day. The collection was very chic & mature and so was the crowd. Sushi,complimentary cocktails, DJ & live performances from several musicians, and sexy stylish women throughout the store made everything a smooth success.
Speaking to one of the staff members, they stressed to me that IMPROVD is hi end fashion at a decent price point.
SHOUTOUT TO JQ WHO IS A LONGTIME CUSTOMER OF THE ATRIUM.........
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